adidas store in Trade centre Mall Veliko Tarnovo, offers to the real connoisseurs variety of unique product lines, include clothes, shoes and accessories.
adidas has a clear mission - "to be the leading sports brand in the world". To accomplish this mission, the brand comprises two divisions that reflect two distinct market segments: Sport Performance and Sport Style. Product and marketing initiatives at adidas primarily focus on five global priorities, which are expected to generate over 80 % of the brand's top-line growth until 2010: running, football, basketball, training and Originals. The adidas brand attitude "impossible is nothing" drives all brand communication initiatives and helps strengthen the brand's bond with consumers. With a well-defined and segmented distribution approach and a premium-price strategy, adidas clearly positions itself as a top-notch brand in all markets.
Sport Performance
The adidas Sport Performance division has one guiding principle: to equip all athletes to achieve their own impossible. While adidas is proud to support athletes in all sports, the Sport Performance division is mainly focused on four key categories: running, football, basketball and training.
Sport Style
The adidas Sport Style division is a leading supplier of authentic sports lifestyle products with its originals line. adidas Originals presents the real fusion of the authentic sport style with the global street fashion. Originals draws its inspiration from the history and gives modern interpretation of favorite models from the past, telling the story of their life. The products from Originals can be easily identify and known by the logo of Trefoil, presented in year 1972.
Phone number: 0896/867 568
Working time: Monday - Sunday: 10.00 - 20.00
